0 
0 Aditya Birla Housing Finance Limited (“ABHFL”), a leading housing finance company and a subsidiary of Aditya Birla Capital Limited, has marked its entry into Assam with the launch of its first branch in Guwahati. This expansion strengthens ABHFL’s presence in Northeast India and reflects the company’s continued focus on expanding access to home financing solutions across emerging growth markets.
Guwahati’s housing market is expanding as residential development moves beyond established areas such as Dispur, Beltola and Six Mile towards emerging corridors around Sonapur, North Guwahati and Amingaon. The city is also seeing growing demand from first-time homebuyers, working professionals and families looking for better-connected homes at varied price points. This evolving demand highlights the need for flexible and accessible home financing solutions tailored to Guwahati’s diverse homebuyers. With homeownership becoming an important aspiration for the city’s growing population, ABHFL’s new branch in Guwahati will strengthen access to tailored financing options, enabling more customers to turn their housing aspirations into reality with greater convenience and support.
ABHFL offers a comprehensive suite of housing finance solutions tailored to diverse customer segments, including affordable housing, prime housing, construction finance, and loans against property, catering to salaried individuals, self-employed professionals, self-employed non-professionals, and emerging income groups. Backed by a robust digital ecosystem, ABHFL enables a seamless onboarding, Faster Approvals, and enhanced transparency, ensuring a superior customer experience.
To mark the launch, ABHFL is offering zero login fees along with spot loan sanctions of up to ₹50 lakh, valid from September 17 to October 17, 2026, enabling faster and more affordable access to credit for customers at these new branches.
Speaking on the expansion, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Limited, said, “Assam is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.”
Aligned with its promise of delivering a ‘Happy Home Loan Journey’, this expansion underscores ABHFL’s continued focus on customer-centricity, responsible lending, and driving financial inclusion through a diversified and granular retail portfolio.