From improving coordination between different government agencies to enhancing vigils across the coastline and destroying illicit cultivation of poppy and cannabis, measures initiated by the Home Minister Amit Shah are set to make Prime Minister Narendra Modi’s “drug-free India” dream a reality well within the “Amrit Kaal” deadline.

Among the prominent measures that include strengthening the institutional framework, ensuring coordination with NARCO agencies and launching a massive awareness campaign to sensitise common people are already yielding results. The value of overall seized drugs rose to Rs 22,000 crore during the 2014-2022 period, more than 30 times the value reported during the last eight years (2006-2013) of the UPA regime.

According to official data, during the 2014-2022 period, a total of 3,544 cases have been registered against those involved in the drug business, nearly double the number reported during the 2006-2013 period. Also, the number of persons arrested trebled compared with the eight years of the UPA regime beginning in 2006. At 3.73 lakh kg, the number of drugs seized more than doubled.

Shah believes that drug abuse, if not eliminated, would make the country’s youth an unproductive burden on society. There is enough evidence to show that drug money finds its way to terror funding.

Shah launched a special drive to prevent the smuggling of the drug through the sea route is yielding tremendous results It is estimated that 60-70% of narcotics drugs smuggled into India find their way mainly through the sea route.
Following Shah’s direction, the Home Ministry has made it mandatory to scan all suspected containers and directed the ministry of shipping to take necessary steps to ensure that there was never a let-up. The management of container scanners and related equipment has also been reminded of the ministry’s zero-tolerance approach to this issue.

At the same time, Shah has also ensured that all suspicious financial documents are analyzed individually, investigations are done, and assets created out of drug money are seized. In 2022, the Narcotics Control Bureau (NCB) conducted a financial investigation in 27 cases where property worth Rs 16 crore was frozen.

An inter-ministerial committee has also been constituted to study the best practices being followed by other countries on the issue of transnational drug trafficking through the maritime route.

Intending to control the international drug mafia, Shah has ensured coordination with international agencies such as Drug Enforcement Administration (DEA), Australian Federal Police (AFP), and Royal Canadian Mountain Police (RCMP) among others. While such co-ordinations yield results, bilateral agreements have been signed with 44 countries.

Aimed at preventing domestic cultivation of illegal drugs, the NCB has destructed nearly 36,000 acres of poppy cultivation and 82,769 acres of cannabis cultivation in the last three years. Drones are being used to map and destroy illicit crops under cultivation in remote hilly areas.

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Radisson Blu Hotel Guwahati has introduced special Navratri Thali for the upcoming festival season. The traditional Indian meal is specially prepared during the auspicious nine-day festival of Navratri.

“Our Navratri Thali comprises a variety of dishes that are made using special ingredients that are allowed during the fasting period. The thali includes Sabudana Khichdi, Kuttu Ki Puri, Aloo Jeera, Lauki Ki Sabzi, Singhare Ki Kadhi, and Samak Rice. We also offer a special dessert made from Sabudana and coconut milk,” said a statement from the top 5-star hotel of the Northeast region.

“Our chefs have put in a lot of effort to prepare these dishes with the utmost care and attention to detail, ensuring that each dish is both delicious and nutritious. We use only the freshest ingredients and prepare each dish with the same love and care that you would expect from a home-cooked meal,” it added.

The Navratri Thali is available for both lunch and dinner at Café B-You. “We offer a range of options to suit your taste and dietary requirements. Whether you are looking for a simple and wholesome meal or something more indulgent, we have something for everyone,” the statement added.

The Navratri Thali is available for a limited time only, so customers are encouraged to visit the hotel soon to experience the unique and delicious meal.

The Navratri festival is traditionally celebrated with family and friends, and the special offering provides an excellent opportunity for families to come together and enjoy a traditional meal.

Whether you are fasting or not, the Navratri Thali is a must-try for anyone who loves traditional Indian cuisine. We invite you to come and celebrate the festival of Navratri with us and enjoy the delicious flavours of our Navratri Thali. We look forward to serving you soon!

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With the rapid advancement of innovation and digitalization in physical retail and e-commerce, from checkout to inventory management, order fulfilment, and in-store service, the use of retail technology plays an essential role in enhancing the consumer experience.

As per leading industry body Invest India, the Indian retail market is estimated to reach $2 Trillion by 2032 at a CAGR of 25% and the contribution of online retail in the total retail market in India is projected to increase to 10.7 per cent by 2024 when compared to 4.7 per cent in 2019 as per a recent study by Anarock and Retailers Association of India (RAI).

With the recent surge of digitalization in retail, it has bolstered the Visualization of shopping, especially with respect to furnishing in retail and with the adoption of e-commerce acceleration at breakneck speed; the demand of virtual merchandising has increased in leaps and bounds. It is further boosted by data analytics and modern tech-driven automation with AI, AR & VR has brought about a hyper-personalization of the shopper experience, which has additionally captivated the journey of the retail industry.

Also with evolved retail edge technology maturing and advancing, it further aided in increasing the In-store conversation rates and thus drove better sales.

So here are the Top 5 startups playing the role of a gamechanger in Virtual Merchandizing aiding Furnishing retail to drive better sales:

Flipspace: Established in 2015, Flipspaces is the first tech-enabled brand which offers a full-stack solution for the design and building of commercial spaces. It is also the largest global supply chain platform for interior products and services backed by its strong technology and industry acumen. Flipspaces SaaS-driven product Vizstore is a virtual store which allows interior product owners to digitize the product display, visualization and selection experience aided by virtual reality technology. Embracing its cutting-edge technology specially created for furniture and furnishing retail stores, it helps boost sales by 30% while reducing store rent to mere 3 paise per sqft.

Pepperfry: Pepperfry since 2011 brings you stylish and quality furniture with attractive EMI options. From electrical appliances to wall art, Pepperfry grants everything you need to make your apartment home and your home your dream one.

Furlenco: In 2011, Furlenco was born to give everyone access to awesome furniture without any hassles. Plus, the complete freedom to use it for as long as they want or change it as per their needs.

Urban Ladder: Urban Ladder commenced operations in 2012 with a vision – to make a million homes beautiful. They had a mission to enable their audience to think of setting up space as an energizing, creative pursuit and to help to breathe life into empty rooms with ideas.

Rentomojo: It is an online furniture rental platform that was incorporated in November 2014, and currently operates in Bangalore, Pune, Mumbai, and Hyderabad.

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JBCN International School, Borivali, celebrated International Women’s Day and honoured the women of the world of education at the event “Guardians of the Future.” It was an evening to recognise learning in the early years and felicitate preschool heads, as these women are the light guiding little minds through their first learning steps. It was an inspirational evening as the school celebrated the achievements of incredible women! Shri Gopal Shetty, Member of Parliament, and esteemed panelists including Ms. Kusum Kanwar, Dr. Reeta Sonawat and Ms. Tracy Cardoz were present at the event.

The chief guest for the event was Shri. Gopal Shetty, Member of Parliament, Mumbai (North). While sharing his thoughts he said, “Women are the real architects of society. Each woman within her has the power to fearlessly face all challenges that come her way. She is the strength, support, and inspiration for a strong foundation. On this Women’s Day, I salute every woman for having the ability to face adversity with a smile.”

The event started with a thought-provoking discussion with Dr. Reeta Sonawat, Director, Ampersand Group, and Executive Director- ECA, Ms. Kusum Kanwar, Founder- KKKids Learning Systems & The Mindful School, and Ms. Tracy Cardoz, Director of Education, Square Panda – India as the esteemed panellists and they shed light on the following topics “The importance of play-based learning in early childhood education”, “Our role in preparing children for life beyond kindergarten” and “The impact of COVID-19 on early childhood education and the future of post-pandemic.”

Ms. Debika Chatterji, Director Principal, JBCN International School, Borivali, said, “Education is the only medium through which we can expect a change in the thought process of generations. We, as educators, are addressing our learners and sensitising them to respect and treat everyone equally. Celebrating equality should not be restricted to just one day. It should be a part of our work ethics, culture, and way of life. May the power of dialogue and reflection help us to create a more equal, more inclusive, and more sustainable future. International Women’s Day is a call to foster an equal world, which is also an enabled world.”

The event felicitated preschool heads, who play a significant role in the lives of young minds. The event was an inspirational and thought-provoking evening as JBCN International School, Borivali, celebrated incredible women.

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The central government and the state government of Assam is promoting entrepreneurship and encouraging talents and motivating them to start their own business. Among this Assam Moonjir Alam has made into the list of top 15 self made entrepreneurs of the country.

Moonjir Alam, is an entrepreneur from Assam who is currently working in the education sector. Hailing from a small town of Assam, Moonjir completed his studies from IBS Mumbai. Post that working for 3 years as a marketing manager in Mumbai, Singapore and Dubai he started his own video marketing agency in Mumbai called Hooked Meida along with his college friend Balraj Sandhu. Through Hooked Media they have worked with some of biggest brand such as Miss India, Times of India, Diageo, Chopard to name a few.

During lockdown when he came to his hometown he felt the need of a quality senior secondary school along with NEET & JEE coaching in lower Assam. He along with his father Dr. Shamsul Alam started working on this and within 2 years he built one of the most sought after fully residential schools of Assam “Howly National Science Academy” at Howly, Barpeta. He already has more than 250 students from different parts of Assam studying in his academy, making it the fastest growing school of Assam.

Moonjir says while building the team and school my only vision was to build a school where I would love to study if I were a science student. Using his brand marketing knowledge and focusing on quality service he was able to build a school which otherwise would have taken years.

Currently Moonjir along with running the institution in Lower Assam and the video marketing agency in Mumbai, provides consultation to other schools owners, edtech founders or aspiring Entrepreneurs on growing their business with brand marketing.

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It has been reported that in 2019, 1 in every 8 people, around the world suffered from mental illness. Due to the COVID-19 pandemic, the number of people who suffer from anxiety and depressive illnesses greatly increased in 2020. Nearly one in five U.S. adults live with a mental illness. More than 15 million people – 30% of the UK population – live with one or more long-term conditions, and more than 4 million of these people will also have mental health problems. With about 150 million people in India estimated to live with a diagnosable mental health condition, and nearly 83% of individuals without access to mental healthcare services, the magnitude of the mental health crisis in the country is undoubtedly immense. The Union Budget 22 widely focused on mental health and the Government allocated 0.8% of the total health budget towards mental health. Nearly $5 million was earmarked for the National Mental Health Programme (NMHP). A ‘National Tele Mental Health Programme’ will be launched for better access to quality mental health counselling and care. While the implementation of these initiatives is still underway, few states have launched their own programs. Meghalaya became the first North Eastern state and the third in the country when the Meghalaya Cabinet approved the Meghalaya Mental Health and Social Care policy in November 2022, under the leadership of Chief Minister Shri Conrad Sangma.

The importance of improving mental health in achieving equity and vice versa has grown, as has the acknowledgement of people’s ability to live fulfilling lives as a key indicator of population well-being. While a larger part of the population was previously ignorant about the matter, consciousness and knowledge around mental health and wellness have been on the rise. The terrain of Meghalaya combined with the sociocultural factors made it necessary to create a policy that is culturally specific, feasible and sustainable interventions. The State’s mental health policy does just that. The goal of the Meghalaya mental health and social care policy is to allow appropriate access and care routes for both common and serious mental health disorders while also promoting general mental health and well-being. It seeks to lessen the severity of a disability, mortality, morbidity, and social misery. The Policy specifically focuses on children, adolescents and the youth. The policy aims to engage in collaborative engagement with the communities it wishes to serve in order to address the socioeconomic determinants of mental illness and promote cultural security. The culturally rooted policy aims to reduce the stigma associated with mental illness. The Policy will enhance reformation, rehabilitation, and recognition, which are crucial for raising awareness and developing support systems.

By addressing the social factors of mental illness and ensuring cultural competency, it aims to reduce the extent of disability, morbidity, mortality, and social suffering. Ensuring everyone has access to fair mental health and social care requires security and cooperative involvement with the communities. Social justice, happiness in life, self-healing, and inclusion in and engagement in the community are some of the Policy’s core beliefs. The NPP-led Government of Meghalaya aims to ensure that all sectors cooperate to alleviate distress, improve mental health and wellness and reduce disability arising from common and severe mental disorders across the lifespan of each person living in the state. All individuals have a fundamental right to well-being; thus, the state intends to work to foster a sense of life fulfilment, thriving, and hope, all of which have a favourable and mutually reinforcing effect on mental health. Adopting a transdisciplinary approach and drawing from the wisdom of multisectoral entities, a comprehensive, dynamic and adaptive mental health system that attempts to address the many dimensions of well-being and ill health has been developed.

The National Mental Health Policy (Ministry of Health and Family Welfare, 2014), which advocates for the integration of care across public mental health and health systems, with an emphasis on community living and special attention to vulnerable populations, also influences the Policy. Coordination and convergence between the social and health sectors are necessary to effectively address the social determinants of mental ill-health. According to the Meghalaya State Mental Health Policy, having access to mental health is a fundamental right.

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Shyam Steel one of the leading producers and manufacturers of primary TMT Bars launched its new digital campaign featuring Sonu Sood. The new film is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign reinforces the brand philosophy which reiterates that Shyam Steel will assist people in achieving their dream as steel is just an offering, but the bigger goal is to build the nation. The campaign has been directed by Piyash Ghosh from Bang On Content.

Through the campaign, Shyam Steel represents the strength, flexibility, and faith of the masses with the thought that steel is just an offering but building the nation is the larger goal. Achieving one’s dream epitomises perseverance, strength, and determination, which are also affiliated with Shyam Steel’s core brand philosophy and reflects the thought of building a progressive and developing nation. The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel TMT bars.

The digital film showcases Sonu Sood as the protagonist architect and takes us through a journey of an Indian household where people across different ages, cultures, castes, tastes, ethnicities, and aspirations dream to stay together in the house to form one big and successful family. The campaign showcases the brand as the harbinger of a growing and developing India. When one’s dreams are built upon a strong foundation, like steel, they sustain for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT rebars, such houses are more sustainable

Speaking on the TVC campaign launch, Mr Lalit Beriwala, Director, Shyam Steel said “We at Shyam Steel aim to build the nation by assisting people in building their dreams. The digital film reflects the brand’s thought in connection with Sonu’s exemplary work in assisting people to achieve their dreams and pave way towards a progressive and unified nation. The campaign will help the brand to build a stronger connection with its target audience in the national market.”

Speaking on the ideation of the campaign Mr Piyash Ghosh from Bang on Content said “This film is very close to our hearts because it is made not just for Shyam Steel but also for our nation. As one of India’s leading steel brands, the idea was to communicate that the brand is not just about TMT rebars but considering its legacy, it was about taking a much larger platform of the brand contributing towards a developing India. Using a metaphor of a modern home, the film visualizes India where diversity, culture, science and technology, hopes and dreams are built and achieved – brought to life by a perfect performance of actor, humanitarian and change maker Sonu Sood.”

Sonu Sood has become the heartthrob and role model of the nation through his humanitarian effort to help out the people in dire straits throughout the nationwide lockdown. The association between Sonu Sood and the brand reflects upon the same core value, i.e., helping people realize their dreams and build long-term relationships. The film will be promoted heavily across all digital platforms targeting the key market areas for Shyam Steel.

Shyam Steel with an annual turnover of Rs 4,500 crores is now in a steady expansion mode. The Company, an integral partner in building a new India, is committed to meaningfully contributing to the realization of the target of 300 million tonnes of steel production by 2030-31. The brand is associated with Virat Kohli and Anushka Sharma as the face of the company in addition to having Sonu Sood as its Build India Brand Ambassador.  The company has also recently launched the Shyam Steel Apna Ghar app to provide consumers with the hassle-free purchase of TMT bars and to boost the sales of their dealer distributor network.

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The Business Daily is North East India’s first Financial News Portal. This Pink Portal covers all big breaking news from the world of Business, Brands, Politics, Entertainments, Sports etc.

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Union Bank of India signed a Memorandum of Understanding with Indian Navy for Salary Accounts of their employees’ including Agniveers on 30 January 2023.

The Memorandum of Understanding (MoU) was signed at integrated headquarters, Ministry of Defence (NAVY), New Delhi in the presence of Shri R K Jaglan, General Manager, GBRD, Union Bank of India and Commodore Sundeep K Verma, CMDE (P&A) and CDR Mohit Kabra.

The Salary Account has been tailor-made for Indian Armed Forces with a slew of special features like Free Personal Accidental Insurance of upto Rs 62 lacs, Free Air Accidental Insurance Coverage of upto Rs 1 Crore, Concessional Interest Rates for various types of Retail loans, Unlimited ATM withdrawals without any charges from any ATM etc., apart from other basic features.

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Whistling Woods International (WWI) has been the epitome of honouring creativity and world-class education, thereby providing the perfect blend of theoretical learning coupled with practical exposure. As Asia’s premier Film, Communication & Creative Arts institute celebrated its 15th Convocation, brilliant minds joined the ranks of India’s media and entertainment landscape. During the ceremony, the graduating students were felicitated by WWI’s distinguished guests and faculty.

Making the ceremony further memorable was the sand art display as a tribute to WWI’s Founder and Chairman, Mr. Subhash Ghai, commemorating his journey as a visionary, filmmaker and educationist by the students and faculty of WWI. In addition, the conferring of the Maestro Award 2023 to Mr. Jeetendra, veteran actor & producer and Mr. Leslee Lewis, legendary music composer and performer in the presence of Shyam Benegal, veteran Indian filmmaker, & screenwriter, and keynote speakers – Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment and Uday Singh, MD, Motion Picture Association made the event distinctive.

Congratulating the graduating batch of students, Subhash Ghai, advised, “Never take shortcuts, always plan ahead of your time, and look beyond the obvious. As knowledgeable and emerging individuals, I am sure you will add value to this evolving M&E industry.”

Mr. Jeetendra, Maestro Award 2023 recipient took the opportunity to share words of encouragement with the graduating batch and said, “I congratulate the graduating students today, and am hopeful that the future of the media industry will prosper with your contribution as trained and skilled professionals.”

Delivering the keynote speech, Mr. Neeraj Roy, mentioned, “Be curious beyond imagination. Be ready to face the professional world with zest and emerge successful, to create an impactful story of your journey.” Furthermore, Uday Singh commenced his speech by adding, “Nana karobi, ya oki,” which simply meant, “Fall seven times to rise eight times.”

As the convocation ceremony entered its concluding phase, Mr. Ravi Gupta, Dean, WWI and Mr. Rahul Puri, Head of Academics, WWI along with other dignitaries conferred the graduating students with the certificates. The commendations were presented to the best-performing students across all the schools along with honouring the valedictorians for the Class of 2022.

On a closing note, Meghna Ghai Puri, President, of WWI said, “Please have a lot of gratitude in your hearts, especially for your parents as this is the day where you determine and take an oath to fulfil their dreams. I wish you all the best and I’m happy to be a part of your exciting and adventurous journey.”

The day ended with unbeatable excitement and eagerness as the students embarked on a journey with optimism to make a credible mark in the industry.

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The Business Daily is North East India’s first Financial News Portal. This Pink Portal covers all big breaking news from the world of Business, Brands, Politics, Entertainments, Sports etc.

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