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		<title>KidZania India Brings Back ‘KidZania Open House’ to both the facilities, Inviting Adults to Rediscover the Joy of Play</title>
		<link>https://thebusinessdaily.in/kidzania-india-brings-back-kidzania-open-house-to-both-the-facilities-inviting-adults-to-rediscover-the-joy-of-play/</link>
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					<description><![CDATA[KidZania India Brings Back ‘KidZania Open House’ to both the facilities, Inviting Adults to Rediscover the Joy of Play Building on the response to its ... <a title="KidZania India Brings Back ‘KidZania Open House’ to both the facilities, Inviting Adults to Rediscover the Joy of Play" class="read-more" href="https://thebusinessdaily.in/kidzania-india-brings-back-kidzania-open-house-to-both-the-facilities-inviting-adults-to-rediscover-the-joy-of-play/" aria-label="More on KidZania India Brings Back ‘KidZania Open House’ to both the facilities, Inviting Adults to Rediscover the Joy of Play">Read more</a>]]></description>
			
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            </div><p><strong>KidZania India Brings Back ‘KidZania Open House’ to both the facilities, Inviting Adults to Rediscover the Joy of Play</strong></p>
<p>Building on the response to its first <strong>KidZania Open House in August</strong>, KidZania India is bringing the experience back to Delhi NCR, giving young adults, professionals and friends another opportunity to step into the world of role-play, adventure and discovery, <strong>with or without a kid in tow.</strong></p>
<p>The <strong>KidZania Open House will return to KidZania Delhi NCR on Saturday, September 26, 2026</strong>, inviting adults to take a break from their everyday routines and rediscover the joy of play. Visitors can participate in 100+ role-play activities, subject to applicable height and weight restrictions for select activities along with a host of group games and interactive experiences.</p>
<p>KidZania introduced the Open House in response to the growing demand from adults who wanted to relive the joy and nostalgia of their childhood. The initiative gives young adults an opportunity to experience KidZania without accompanying kids, creating a unique space to reconnect with their inner child while enjoying immersive role-play experiences with friends, colleagues and siblings.</p>
<p>Commenting on the upcoming edition<strong>, Tarandeep Singh Sekhon, Chief Business Officer,</strong> <strong>KidZania India,</strong> said, “The response to our first KidZania Open House reinforced something we had been hearing from adults for years – ‘When can we come and do this?’ We may grow up, but I don’t think the desire to role-play ever really goes away. Open House is about giving adults a chance to step into KidZania, rediscover that feeling and have some fun with their friends, colleagues or siblings. We are excited to bring it back to NCR and invite people to come in, put the phones aside, compete a little, try something new, laugh a lot and simply have fun together.”</p>
<p>The <strong>KidZania Open House at Delhi NCR</strong> will take place on <strong>Saturday, September 26, 2026</strong>, with the park operating from <strong>10 AM to 9 PM</strong>. Visitors can choose between a <strong>5-hour ticket priced at ₹1,200</strong> or a <strong>full-day ticket priced at ₹1,500</strong>. The pricing will be the same for children and adults, while adult tickets will include <strong>worth</strong> <strong>₹400 of bonus play</strong>. Regular pricing will not apply on Open House days.</p>
<p>Tickets will be available at the <strong>KidZania Delhi NCR park, the KidZania website and the District platform</strong>.</p>
<p>With KidZania Open House, the brand continues to expand the possibilities of its immersive world, creating opportunities for adults to <strong>play, compete, connect and create new memories together</strong>, while experiencing KidZania from an entirely new perspective.</p>


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		<title>Kotak Life launches Kotak Protect Advantage, a Term Insurance Solution on Policybazaar</title>
		<link>https://thebusinessdaily.in/kotak-life-launches-kotak-protect-advantage-a-term-insurance-solution-on-policybazaar/</link>
					<comments>https://thebusinessdaily.in/kotak-life-launches-kotak-protect-advantage-a-term-insurance-solution-on-policybazaar/#respond</comments>
		
		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 11:34:56 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=7064</guid>

					<description><![CDATA[Kotak Mahindra Life Insurance Company Ltd. (&#8220;Kotak Life&#8221;) and Policybazaar announced the launch of Kotak Protect Advantage, a term insurance plan designed to help individuals ... <a title="Kotak Life launches Kotak Protect Advantage, a Term Insurance Solution on Policybazaar" class="read-more" href="https://thebusinessdaily.in/kotak-life-launches-kotak-protect-advantage-a-term-insurance-solution-on-policybazaar/" aria-label="More on Kotak Life launches Kotak Protect Advantage, a Term Insurance Solution on Policybazaar">Read more</a>]]></description>
			
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            </div><div dir="auto"><span style="font-size: large;">Kotak Mahindra Life Insurance Company Ltd. (&#8220;Kotak Life&#8221;) and Policybazaar announced the launch of Kotak Protect Advantage, a term insurance plan designed to help individuals safeguard their family&#8217;s financial future through a flexible and comprehensive protection solution. The product combines high life cover with a range of customer-centric features that address evolving protection needs across key life milestones.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Amit Palta, Deputy MD, Kotak Life, said, &#8220;The future of life insurance lies in delivering solutions that are relevant to distinct customer cohorts. At Kotak Life, we work closely with our partners to understand the unique needs, preferences and financial priorities of the customers they serve, and translate those insights into meaningful product innovation. Kotak Protect Advantage is an outcome of this approach, to address the needs and preferences of a younger, digitally savvy customer segment”.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Vivek Jain, Chief Business Officer, Policybazaar, said, &#8220;Term insurance needs to keep pace with real life needs of an individual. As people move through different stages of life, their financial responsibilities and protection also need to change. We are happy to partner with Kotak Life to bring Kotak Protect Advantage to the Policybazaar platform, a product that brings in features useful through different stages of a customer’s journey. The plan offers customers the flexibility to enhance cover at key life milestones without additional medicals, take a premium break, access instant payout upon claim intimation of ₹2 Lakh, and avail health and wellbeing benefits. This makes it more relevant to evolving customer needs.”</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Younger consumers are approaching financial planning differently from previous generations. Accustomed to hyper-personalised experiences across digital platforms, they increasingly seek flexibility, convenience and greater control over their financial decisions. This has created an opportunity for life insurers to develop offerings tailored to the specific needs and expectations of distinct customer cohorts. </span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Recognising these changing expectations, Kotak Life and Policybazaar have collaborated to develop Kotak Protect Advantage, bringing together Kotak Life&#8217;s protection expertise and Policybazaar’s understanding of digitally savvy young consumers to create a proposition that aligns with their financial priorities.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">The product offers customers a choice of two plan options and two payout options, enabling them to tailor coverage based on individual protection requirements and family needs. It also comes with a suite of features, including the Premium Break Benefit, Milestone Upgrade Option, Accelerated Terminal Illness Benefit and Special Exit Benefit with Return of Premium, providing greater flexibility and value for customers.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">For more details on risk factors, terms and conditions, please read sales brochure carefully before concluding a sale.</span></div>


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		<title>Aditya Birla Housing Finance Enters Assam with Its First Branch in Guwahati</title>
		<link>https://thebusinessdaily.in/aditya-birla-housing-finance-enters-assam-with-its-first-branch-in-guwahati/</link>
					<comments>https://thebusinessdaily.in/aditya-birla-housing-finance-enters-assam-with-its-first-branch-in-guwahati/#respond</comments>
		
		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 10:25:19 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=7058</guid>

					<description><![CDATA[Aditya Birla Housing Finance Limited (“ABHFL”), a leading housing finance company and a subsidiary of Aditya Birla Capital Limited, has marked its entry into Assam ... <a title="Aditya Birla Housing Finance Enters Assam with Its First Branch in Guwahati" class="read-more" href="https://thebusinessdaily.in/aditya-birla-housing-finance-enters-assam-with-its-first-branch-in-guwahati/" aria-label="More on Aditya Birla Housing Finance Enters Assam with Its First Branch in Guwahati">Read more</a>]]></description>
			
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            </div><p>Aditya Birla Housing Finance Limited (“ABHFL”), a leading housing finance company and a subsidiary of Aditya Birla Capital Limited, has marked its entry into Assam with the launch of its first branch in Guwahati. This expansion strengthens ABHFL&#8217;s presence in Northeast India and reflects the company&#8217;s continued focus on expanding access to home financing solutions across emerging growth markets.</p>
<p>Guwahati’s housing market is expanding as residential development moves beyond established areas such as Dispur, Beltola and Six Mile towards emerging corridors around Sonapur, North Guwahati and Amingaon. The city is also seeing growing demand from first-time homebuyers, working professionals and families looking for better-connected homes at varied price points. This evolving demand highlights the need for flexible and accessible home financing solutions tailored to Guwahati’s diverse homebuyers. With homeownership becoming an important aspiration for the city’s growing population, ABHFL’s new branch in Guwahati will strengthen access to tailored financing options, enabling more customers to turn their housing aspirations into reality with greater convenience and support.</p>
<p>ABHFL offers a comprehensive suite of housing finance solutions tailored to diverse customer segments, including affordable housing, prime housing, construction finance, and loans against property, catering to salaried individuals, self-employed professionals, self-employed non-professionals, and emerging income groups. Backed by a robust digital ecosystem, ABHFL enables a seamless onboarding, Faster Approvals, and enhanced transparency, ensuring a superior customer experience.</p>
<p>To mark the launch, ABHFL is offering zero login fees along with spot loan sanctions of up to ₹50 lakh, valid from September 17 to October 17, 2026, enabling faster and more affordable access to credit for customers at these new branches.</p>
<p>Speaking on the expansion, <strong>Mr. Pankaj Gadgil, MD &amp; CEO, Aditya Birla Housing Finance Limited, said, </strong>“Assam<em> is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.</em>”</p>
<p>Aligned with its promise of delivering a ‘Happy Home Loan Journey’, this expansion underscores ABHFL’s continued focus on customer-centricity, responsible lending, and driving financial inclusion through a diversified and granular retail portfolio.</p>


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		<title>ICICI Lombard General Insurance Stands Strong with Assam in Wake of Devastating Floods.</title>
		<link>https://thebusinessdaily.in/icici-lombard-general-insurance-stands-strong-with-assam-in-wake-of-devastating-floods/</link>
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		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 04:34:22 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=7047</guid>

					<description><![CDATA[In view of the ongoing floods in Assam, ICICI Lombard General Insurance extends its heartfelt condolences to the families who have lost their loved ones ... <a title="ICICI Lombard General Insurance Stands Strong with Assam in Wake of Devastating Floods." class="read-more" href="https://thebusinessdaily.in/icici-lombard-general-insurance-stands-strong-with-assam-in-wake-of-devastating-floods/" aria-label="More on ICICI Lombard General Insurance Stands Strong with Assam in Wake of Devastating Floods.">Read more</a>]]></description>
			
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            </div><p>In view of the ongoing floods in Assam, ICICI Lombard General Insurance extends its heartfelt condolences to the families who have lost their loved ones and stands in solidarity with the people of Assam during this challenging time.</p>
<p>Weeks of incessant monsoon rainfall and overflowing rivers, Assam has witnessed widespread flooding across several districts, inundating homes, agricultural land and critical infrastructure.</p>
<p>During this challenging period, ICICI Lombard reiterates its unwavering dedication to the well-being of its customers and the broader community. We urge residents in the affected areas to prioritise their safety by staying informed through local authorities and emergency services, securing their property and important documents wherever possible, and ensuring they have essential supplies readily available to meet their immediate needs.</p>
<p>ICICI Lombard General Insurance comprehends that such natural disasters can lead to unforeseen damages and losses. To provide immediate support and assistance to policyholders affected by the floods, our teams are available 24*7 to provide guidance and facilitate a seamless claims settlement process during this challenging period.</p>
<p>Additionally, we encourage our policyholders to utilize electronic communication wherever possible for correspondence when initiating a claim and submitting all relevant documents. We are dedicated to leveraging digital processes to the fullest extent possible to assess claims, ensuring a smoother and faster claims settlement process.</p>
<p>To reach out to ICICI Lombard for support and guidance, please use the following channels:</p>
<p>• Toll-Free Contact Number: 18002666</p>
<p>•Email:customersupport@icicilombard.com</p>
<p>Our commitment to serving our customers remains our top priority. We stand ready to support them and assist with their insurance requirements in accordance with the applicable policy terms and conditions</p>


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		<title>Delhi High Court grants interim relief in commercial dispute between I-Chrono LLC and Fluper Limited over software source code</title>
		<link>https://thebusinessdaily.in/delhi-high-court-grants-interim-relief-in-commercial-dispute-between-i-chrono-llc-and-fluper-limited-over-software-source-code/</link>
					<comments>https://thebusinessdaily.in/delhi-high-court-grants-interim-relief-in-commercial-dispute-between-i-chrono-llc-and-fluper-limited-over-software-source-code/#respond</comments>
		
		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 05:49:05 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=7043</guid>

					<description><![CDATA[As startups and businesses increasingly rely on external technology partners to build digital products, clearly defining ownership and delivery of source code has become a ... <a title="Delhi High Court grants interim relief in commercial dispute between I-Chrono LLC and Fluper Limited over software source code" class="read-more" href="https://thebusinessdaily.in/delhi-high-court-grants-interim-relief-in-commercial-dispute-between-i-chrono-llc-and-fluper-limited-over-software-source-code/" aria-label="More on Delhi High Court grants interim relief in commercial dispute between I-Chrono LLC and Fluper Limited over software source code">Read more</a>]]></description>
			
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            </div><p>As startups and businesses increasingly rely on external technology partners to build digital products, clearly defining ownership and delivery of source code has become a key aspect of software development agreements. For businesses investing in digital platforms, access to source code is essential for maintaining, scaling and further developing their products, making well-drafted contracts and milestone-based delivery obligations increasingly important.</p>
<p>With cross-border technology collaborations becoming more common, questions around software ownership, project deliverables and intellectual property are drawing greater attention from businesses. Industry experts say software development agreements should clearly define source code ownership, delivery timelines, access rights and preservation of digital assets to help minimise uncertainty and support business continuity.</p>
<p>A recent commercial matter involving Florida-based technology company I-Chrono LLC and Delhi-based software development company Fluper Limited has brought these considerations into focus. According to the pleadings, the matter relates to contractual obligations concerning the delivery of software source code under software development agreements. I-Chrono LLC is represented in the matter by King Stubb &amp; Kasiva (KSK).</p>
<p>According to the pleadings, I-Chrono engaged Fluper in January 2025 to develop a mobile application and web platform for an online luxury watch marketplace, followed by a subsequent engagement for an AI-based luxury watch authentication feature. The company has stated that payments were made under the agreements and has alleged that the agreed source code and related project materials were not delivered despite repeated requests. It has further stated that the software required multiple revisions during development and that the AI functionality did not perform as expected during testing.</p>
<p>According to the pleadings, after I-Chrono sought suspension of the projects and requested delivery of the source code and related project materials, the materials were not released, ultimately leading the parties to seek legal resolution. The company has also stated that the delays affected its planned commercial rollout and fundraising efforts, and it has sought appropriate civil remedies, including delivery of the disputed source code and related project materials.</p>
<p>During the course of the matter, interim directions were passed for preservation of the disputed source code and associated electronic records while the contractual issues are being examined. The matter is currently under consideration, and the contractual claims of the parties are yet to be finally determined.</p>
<p>The matter highlights the importance of clearly drafted software development agreements that define source code ownership, delivery obligations, intellectual property rights and preservation of digital assets. As businesses increasingly collaborate with technology partners across borders, clear contractual frameworks can help reduce uncertainty and support smoother project execution</p>


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		<title>Pro Health Physical Therapy and Rehabilitation Clinic Brings Advanced Physiotherapy and Rehabilitation Services to Guwahati</title>
		<link>https://thebusinessdaily.in/pro-health-physical-therapy-and-rehabilitation-clinic-brings-advanced-physiotherapy-and-rehabilitation-services-to-guwahati/</link>
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		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 06:53:32 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
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					<description><![CDATA[The Deputy General Manager (DGM) of NEDFi, Shri Prashanta Kumar Talukdar, inaugurated the Guwahati branch of Pro Health Physical Therapy and Rehabilitation Clinic, one of ... <a title="Pro Health Physical Therapy and Rehabilitation Clinic Brings Advanced Physiotherapy and Rehabilitation Services to Guwahati" class="read-more" href="https://thebusinessdaily.in/pro-health-physical-therapy-and-rehabilitation-clinic-brings-advanced-physiotherapy-and-rehabilitation-services-to-guwahati/" aria-label="More on Pro Health Physical Therapy and Rehabilitation Clinic Brings Advanced Physiotherapy and Rehabilitation Services to Guwahati">Read more</a>]]></description>
			
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            </div><p><span style="font-size: 1rem;">The Deputy General Manager (DGM) of NEDFi, Shri Prashanta Kumar Talukdar, inaugurated the Guwahati branch of Pro Health Physical Therapy and Rehabilitation Clinic, one of Manipur&#8217;s leading and trusted physiotherapy and rehabilitation clinics, marking a significant milestone in expanding access to evidence-based physiotherapy and comprehensive rehabilitation services in Assam and the Northeast.</span></p>
<p>With a strong reputation for delivering patient-centric rehabilitation and helping thousands of individuals regain mobility, reduce pain and return to their daily lives, Pro Health aims to support the growing need for quality physiotherapy services in Guwahati.</p>
<p>In today&#8217;s fast-paced lifestyle, musculoskeletal disorders, sports injuries, post-surgical complications, neurological conditions and chronic pain have become increasingly common. Many individuals continue to live with pain due to delayed treatment, dependence on pain medication, or lack of access to specialised rehabilitation. Pro Health seeks to bridge this gap by providing scientific, personalised and goal-oriented treatment plans that focus on identifying and treating the root cause of pain rather than merely managing symptoms.</p>
<p>The clinic offers specialised rehabilitation for neck and back pain, frozen shoulder, arthritis, sports injuries, ligament and tendon injuries, post-fracture rehabilitation, post-operative recovery following joint replacement and spine surgeries, stroke rehabilitation, neurological disorders, balance and gait training, geriatric rehabilitation, women&#8217;s health physiotherapy, and ergonomic consultation. Every treatment programme is tailored to the patient&#8217;s condition, lifestyle and recovery goals.</p>
<p>Speaking on the occasion, the management of Pro Health Physical Therapy and Rehabilitation Clinic said:&#8221;Pain should never become a way of life. Our mission has always been to help people move better, recover faster and live pain-free through evidence-based physiotherapy and compassionate care. With our expansion to Guwahati, we are committed to bringing the same standards of clinical excellence and personalised rehabilitation that have earned the trust of patients in Manipur. We believe every patient deserves access to quality rehabilitation that restores not just movement, but confidence and independence.&#8221;</p>
<p>Unlike conventional approaches that often focus solely on temporary pain relief, Pro Health emphasises comprehensive assessment, functional rehabilitation, patient education, movement correction and preventive care. The clinic combines modern rehabilitation techniques with internationally accepted physiotherapy practices to ensure safe, effective and long-term recovery.</p>
<p>The launch of the Guwahati clinic reflects Pro Health&#8217;s vision of making high-quality rehabilitation services accessible throughout the Northeast while promoting awareness about the importance of early intervention and preventive physiotherapy. Whether recovering from an injury, surgery, neurological condition, or managing chronic pain, patients receive personalised care under the guidance of experienced physiotherapy professionals.</p>
<p>Residents of Guwahati and neighbouring areas are invited to visit the clinic for comprehensive physiotherapy assessment and rehabilitation consultation.</p>
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		<title>ICICI Lombard with Special Probe Exposes Vehicle Implant Fraud in Assam</title>
		<link>https://thebusinessdaily.in/icici-lombard-with-special-probe-exposes-vehicle-implant-fraud-in-assam/</link>
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		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 04:28:45 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
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					<description><![CDATA[ In a significant development, the Special Investigation Team (SIT) of Assam during investigation concluded that a motorcycle was fraudulently &#8220;implanted&#8221; into a 2015 road accident ... <a title="ICICI Lombard with Special Probe Exposes Vehicle Implant Fraud in Assam" class="read-more" href="https://thebusinessdaily.in/icici-lombard-with-special-probe-exposes-vehicle-implant-fraud-in-assam/" aria-label="More on ICICI Lombard with Special Probe Exposes Vehicle Implant Fraud in Assam">Read more</a>]]></description>
			
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            </div><p><span style="font-size: 1rem;"> In a significant development, the Special Investigation Team (SIT) of Assam during investigation concluded that a motorcycle was fraudulently &#8220;implanted&#8221; into a 2015 road accident case to claim insurance benefits illegally from ICICI Lombard General Insurance Company Ltd.</span></p>
<p>ICICI Lombard undertook a detailed review of a motor accident case in Bongaigaon, Assam, dating back to 2015. The case involved an alleged collision between a motorcycle and a bicycle.</p>
<p>Suspicious of the details, the insurance company initiated an extensive on-ground verification process. The breakthrough came when the company obtained the corresponding Police General Diary Entries (GDE) through RTI. A cross-verification of the official records revealed that the vehicle insured by ICICI Lombard was implanted in place of the motorcycle actually involved in the accident.</p>
<p>ICICI Lombard moved before the Hon’ble Gauhati High Court to present the evidence of fraud and The Hon’ble Court taking strict cognizance of the matter, referred the case directly to the Special Investigation Team (SIT), Assam, constituted as per the direction of the Hon’ble Supreme Court in the case of Safiq Ahmad Vs ICICI Lombard GIC Ltd in SLP No 1110/17.</p>
<p>Following a comprehensive probe, the Assam SIT formally verified the fraud. The investigation unit found glaring discrepancies between the vehicle registration number recorded in the initial Police General Diary Entry and the registration number mentioned in the formal FIR lodged latter on.</p>
<p>The SIT&#8217;s final conclusion confirms that the insured motorcycle was implanted to the incident to extract compensation by fraudulent means, which exposed a highly organized manipulation of accident records.</p>
<p>Mr. Nazeem Khan &#8211; Head &#8211; Motor Claims, ICICI Lombard, said, “At ICICI Lombard, we are committed to uphold the highest standards of integrity in claims management. Every claim is assessed with diligence, objectivity, and transparency. Our focus remains on honouring genuine claims while safeguarding the process against inaccuracies, thereby reinforcing trust among our customers and stakeholders.”</p>
<p>ICICI Lombard continues to strengthen its claims governance framework by leveraging advanced analytics, field investigations, and robust internal controls. This integrated approach enables the company to enhance accuracy, reduce turnaround times, and maintain consistency in decision-making—further reinforcing confidence across the insurance ecosystem.</p>
<p>For More Information https://indiankanoon.org/doc/83333602/</p>


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		<title>ATDC, BookMyShow and EY-Parthenon report projects ₹700 Crore economic opportunity in the next five years</title>
		<link>https://thebusinessdaily.in/atdc-bookmyshow-and-ey-parthenon-report-projects-%e2%82%b9700-crore-economic-opportunity-in-the-next-five-years/</link>
					<comments>https://thebusinessdaily.in/atdc-bookmyshow-and-ey-parthenon-report-projects-%e2%82%b9700-crore-economic-opportunity-in-the-next-five-years/#respond</comments>
		
		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 05:31:24 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=7022</guid>

					<description><![CDATA[Assam is fast emerging as one of the country&#8217;s most compelling concert destinations. Backed by progressive policies, strategic infrastructure investments, rising audience demand and key ... <a title="ATDC, BookMyShow and EY-Parthenon report projects ₹700 Crore economic opportunity in the next five years" class="read-more" href="https://thebusinessdaily.in/atdc-bookmyshow-and-ey-parthenon-report-projects-%e2%82%b9700-crore-economic-opportunity-in-the-next-five-years/" aria-label="More on ATDC, BookMyShow and EY-Parthenon report projects ₹700 Crore economic opportunity in the next five years">Read more</a>]]></description>
			
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            </div><p><span style="font-size: 1rem;">Assam is fast emerging as one of the country&#8217;s most compelling concert destinations. Backed by progressive policies, strategic infrastructure investments, rising audience demand and key public-private partnerships, the state is demonstrating how live entertainment can serve as both a cultural asset and a catalyst for economic growth.</span></p>
<p>In a landmark step towards institutionalising this vision, BookMyShow, India’s leading live entertainment and culture platform in collaboration with the Assam Tourism Development Corporation Ltd. (ATDC) and EY-Parthenon, strategy and consulting firm, has unveiled The Assam Blueprint: Turning Live Music Economy into a Tourism Multiplier, a comprehensive report capturing the economic, tourism, workforce and cultural impact of live entertainment in Assam, following one of Guwahati&#8217;s largest live entertainment spectacles: Post Malone&#8217;s first-ever India solo headline concert, produced and promoted by BookMyShow Live.</p>
<p>Far beyond the economic impact assessment of this single event, the BookMyShow, ATDC and EY-Parthenon report positions Assam as an early example of how strategic ecosystem-building, destination development and long-term investment can transform live entertainment from a standalone cultural moment to a recurring economic multiplier. It estimates that a structured pipeline of marquee events could generate over ₹700 crore in cumulative economic impact within Assam over the next five years.</p>
<p>From a Headline Concert to a Measurable Economic Engine</p>
<p>The BookMyShow, ATDC and EY-Parthenon report highlights Post Malone’s first-ever India solo headline concert in Guwahati as a case study to demonstrate how live entertainment can generate tangible economic value across tourism, hospitality, mobility, retail and local services. According to BookMyShow’s and EY-Parthenon’s estimates, the concert generated ₹43 crore in total economic impact across multiple industries, including ₹32 crore injected directly into Assam&#8217;s economy through attendee-led spending, and ₹5 crore in GST revenue into the government’s coffers. Despite acute airline operational disruptions during the period, the event drew approximately 20,000 attendees, with nearly 53% travelling from outside Guwahati and arriving from more than 200 cities and towns across India.</p>
<p>Beyond the headline figures, the multiplier effect was remarkably far-reaching. For every ₹100 spent on a concert ticket, attendees spent approximately ₹899 on accommodation, travel, dining, shopping and other local services. Hotels in the city reported a nearly 30% increase in occupancy during the concert weekend, local transport operators experienced more than 50% growth in ride demand, restaurants and cafés recorded over 33% growth in walk-ins, while retail businesses witnessed more than 30% higher footfalls during the event.</p>
<p>The concert also acted as a catalyst for regional tourism, encouraging visitors to explore destinations beyond Guwahati, including Kaziranga National Park, Majuli Island, Kamakhya Temple and Sivasagar. In doing so, it also reinforced the city&#8217;s role as the principal gateway to the vibrant North-East and its diverse tourism circuits.</p>
<p>The North-East: India&#8217;s Next Live Entertainment Frontier</p>
<p>The BookMyShow, ATDC and EY-Parthenon report highlights the emergence of the North-East as one of India’s fastest-growing live entertainment markets. Long celebrated for its rich musical heritage, thriving independent music culture and highly engaged fan communities, the region is increasingly becoming a key stop on national and international touring circuits. This momentum is well-reflected in audience behaviour. Assam hosted 55 ticketed events and Guwahati recorded a 188% surge in live-event attendance in 2025, underscoring the rapid evolution of a market once considered beyond India&#8217;s mainstream concert circuit.</p>
<p>Guwahati is emerging as an important hub for India’s experience economy, establishing how strong audience demand, improving connectivity and long-term investments in infrastructure and positive policy changes can transform a region into a touring destination of choice for global artists and fans alike. This shift mirrors a broader trend unfolding across India, where large-format live entertainment is increasingly shaping new economic and cultural destinations beyond traditional metros. From Coldplay’s record-breaking concerts in Ahmedabad to Post Malone’s historic performance in Guwahati, Indian cities are emerging as hubs for world-class live experiences that generate measurable value across tourism, hospitality, mobility and local enterprise.</p>
<p>The ground-level impact extends beyond audiences and artists. The Post Malone concert mobilised approximately 2,500 personnel across security, hospitality, production, logistics and venue management while creating meaningful short-term employment opportunities and enabling participation from local vendors across staging, branding, infrastructure, food and beverage, connectivity, payments and sustainability operations.</p>
<p>Shri Kumar Padmapani Bora, IRS, Managing Director, Assam Tourism Development Corporation Ltd. (ATDC), said, “For Assam, the concert economy is not just about entertainment; it is about tourism, culture, youth engagement and economic growth working together. Our objective is to build a facilitative ecosystem where large events become repeatable opportunities that bring visitors into the state, create local employment, and showcase Assam to national and global audiences.”</p>
<p>Naman Pugalia, Chief Business Officer &#8211; Live Events, BookMyShow, said, &#8220;The next phase of India&#8217;s live entertainment growth will be defined by building entirely new cultural and entertainment hubs. The North-East represents one of the most compelling opportunities in that journey, combining a rich musical heritage with a highly engaged audience and a rapidly evolving ecosystem. The Post Malone concert demonstrated how globally benchmarked live experiences can generate value far beyond the venue, creating impact across tourism, hospitality, local enterprise and employment. More importantly, it showed what becomes possible when government, industry and local stakeholders align behind a shared vision. Assam&#8217;s journey offers a powerful example of how live entertainment can contribute to economic growth, destination-building and cultural relevance, while creating a blueprint for the future of India&#8217;s concert economy.&#8221;</p>
<p>Raghav Anand, Partner and Leader, Media and Entertainment, EY-Parthenon, said, &#8220;Live events have demonstrated a powerful economic multiplier effect, generating meaningful spending across hospitality, transport, retail and local services. What makes Assam particularly exemplifying is not just the headline economic impact, but the ecosystem behind it: clear policy direction, institutional coordination, infrastructure investment and a commitment to measuring outcomes. When live entertainment is treated as economic infrastructure rather than a one-off spectacle, it becomes a repeatable engine for tourism, employment and regional growth.&#8221;</p>
<p>One of the BookMyShow, ATDC and EY-Parthenon report’s key findings is that successful concert economies are built not through isolated events, but through sustained investment in ecosystem readiness. Assam’s emergence as a live entertainment destination, driving hordes of outstation crowds, has been influenced by progressive policy measures, infrastructure development, hospitality expansion, single-window facilitation through ATDC and continued investment in local talent and vendor ecosystems. These efforts are helping transform the state into a rapidly growing entertainment corridor within India’s live experience economy.</p>
<p>The momentum is already evident. Following Post Malone’s landmark performance in Guwahati, Assam is now set to welcome legendary rock band Guns N’ Roses on November 17th, 2026, further reinforcing the state’s growing stature on the global touring map. As India’s experience economy expands beyond traditional metros, Assam’s journey demonstrates how live entertainment can drive tourism, employment and economic growth, while offering a blueprint for emerging destinations across the country.</p>
<p>Quotes from the BookMyShow, ATDC and EY-Parthenon report:</p>
<p>Ashish Hemrajani, Founder &amp; CEO, BookMyShow said, “When we signed the MOU with Assam Tourism, we were not just planning events; we were designing an ecosystem. Live entertainment, done at scale, is one of the most powerful economic multipliers a state can invest in. It fills hotel rooms, activates local businesses and creates skilled employment overnight. Our five-year roadmap with Assam is built on that premise &#8211; to transform the state into a recurring destination for world-class live experiences, anchoring the North-East as India&#8217;s next great entertainment corridor.”</p>


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		<title>Guwahati to Host 45th Edition of Water India Expo from June 2.</title>
		<link>https://thebusinessdaily.in/guwahati-to-host-45th-edition-of-water-india-expo-from-june-2/</link>
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		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Fri, 22 May 2026 06:03:59 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<category><![CDATA[News]]></category>
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					<description><![CDATA[The 45th edition of Water India Expo, a major exhibition focused on the water and wastewater industry, will be held in Guwahati from June 2 ... <a title="Guwahati to Host 45th Edition of Water India Expo from June 2." class="read-more" href="https://thebusinessdaily.in/guwahati-to-host-45th-edition-of-water-india-expo-from-june-2/" aria-label="More on Guwahati to Host 45th Edition of Water India Expo from June 2.">Read more</a>]]></description>
			
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            </div><p><span style="font-size: 1rem;">The 45th edition of Water India Expo, a major exhibition focused on the water and wastewater industry, will be held in Guwahati from June 2 to 4 at the Maniram Dewan Trade Centre.</span></p>
<p>The three-day expo is expected to bring together industry stakeholders, technology providers, manufacturers, policymakers, consultants, and entrepreneurs from across the country to showcase innovations and solutions in the water sector. Over 120 exhibitors and more than 5,000 visitors are expected to participate in the event.</p>
<p>Water India Expo has consistently served as a platform for industry collaboration, innovation, and knowledge exchange in the water and wastewater sector. With growing emphasis on sustainable water management and advanced treatment solutions, the Guwahati edition will witness meaningful participation from stakeholders across the country,”</p>
<p>The exhibition will feature technologies and products related to water treatment, reverse osmosis, recycling, filtration, desalination, packaged drinking water, UV disinfection, membranes, chemicals, and domestic water purification systems. Live product demonstrations, presentations, and networking sessions will also be organised during the expo.</p>
<p>Notably, the expo will provide a significant platform for industry interaction and discussions on sustainable water management and emerging technologies in the sector.</p>
<p>The event is expected to witness participation from representatives of government bodies, engineering organisations, manufacturing industries, distributors, builders, consultants, academic institutions, and system integrators, among others.</p>


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		<title>Drukair Flight from Guwahati to Bangkok Takes Off,  supporting tourism, strengthening business and educational exchanges.</title>
		<link>https://thebusinessdaily.in/drukair-flight-from-guwahati-to-bangkok-takes-off-supporting-tourism-strengthening-business-and-educational-exchanges/</link>
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		<dc:creator><![CDATA[The Business Daily]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 10:36:07 +0000</pubDate>
				<category><![CDATA[Business and Finance]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://thebusinessdaily.in/?p=6996</guid>

					<description><![CDATA[Drukair Expands Regional Connectivity with Reintroduction of Bangkok Services via Guwahati. Drukair, Royal Bhutan Airlines has reintroduced twice-weekly flights from Paro to Bangkok via Guwahati ... <a title="Drukair Flight from Guwahati to Bangkok Takes Off,  supporting tourism, strengthening business and educational exchanges." class="read-more" href="https://thebusinessdaily.in/drukair-flight-from-guwahati-to-bangkok-takes-off-supporting-tourism-strengthening-business-and-educational-exchanges/" aria-label="More on Drukair Flight from Guwahati to Bangkok Takes Off,  supporting tourism, strengthening business and educational exchanges.">Read more</a>]]></description>
			
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            </div><div dir="auto"><span style="font-size: large;">Drukair Expands Regional Connectivity with Reintroduction of Bangkok Services via Guwahati. Drukair, Royal Bhutan Airlines has reintroduced twice-weekly flights from Paro to Bangkok via Guwahati effective today, and commenced a third weekly frequency on the Singapore route effective 07 April 2026.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">This expansion marks a significant milestone in strengthening regional connectivity between Bhutan, Northeast India, and Southeast Asia, while enhancing seamless travel opportunities for both passengers and cargo.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">The reinstatement of Bangkok services via Guwahati restores a vital regional link that has historically facilitated tourism, medical travel, education, and business exchanges across Bhutan, the North-eastern states of India, and Thailand. As a major regional gateway with extensive global connectivity, Bangkok is expected to play a key role in further stimulating tourism flows and supporting outbound travel from the region.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">The expanded services will operate on the Paro–Guwahati–Bangkok (v.v.) and Paro–Guwahati–Singapore (v.v.) sectors, reinforcing Bhutan’s growing connectivity with key international hubs. The additional Singapore frequency has been introduced in response to sustained passenger demand and reflects Drukair’s strategic focus on expanding access to global gateways.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Singapore, as one of the world’s leading aviation and financial hubs, offers seamless onward connectivity across Asia-Pacific, Europe, Australia, and North America. The enhanced frequency will provide greater flexibility, improved scheduling options, and more efficient connections for both inbound and outbound travellers.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Commenting on the development, Mr. Tandi Wangchuk, Chief Executive Officer, Drukair, said:</span></div>
<div dir="auto"><span style="font-size: large;">“The introduction of a third weekly service to Singapore and the reinstatement of our Bangkok flights via Guwahati represent a significant step in Drukair’s ongoing network expansion strategy. This expansion aligns with the Government of India’s Act East Policy and supports the growing travel requirements of Gelephu Mindfulness City (GMC) in southern Bhutan.</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;"> Enhanced connectivity is essential to supporting tourism, strengthening business and educational exchanges, and deepening Bhutan’s engagement with global markets.”</span></div>
<div dir="auto"><span style="font-size: large;"> </span></div>
<div dir="auto"><span style="font-size: large;">Adding further, Ms. Jalpa H Vithalani, Group Managing Director, Global Aviation Services Pvt. Ltd., GSA of Drukair stated: </span><span style="font-size: large;">“The reintroduction of flights to Bangkok is more than the launch of a route — it represents a meaningful bridge between communities. It will facilitate tourism, medical travel, education, and business exchanges across Northeast India and Thailand, while strengthening cultural and economic ties across the region. </span><span style="font-size: large;">We are honoured to partner with Drukair in bringing enhanced, world-class connectivity to India and beyond.”, she added</span></div>
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<div dir="auto"><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-6999" src="https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-300x208.jpg" alt="" width="300" height="208" srcset="https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-300x208.jpg 300w, https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-1024x709.jpg 1024w, https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-768x532.jpg 768w, https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-1536x1063.jpg 1536w, https://thebusinessdaily.in/wp-content/uploads/2026/04/WELCOMING-RS-MP-SHRI-BHUBANESWAR-KALITA-AT-DRUKAIR-FLIGHT-LAUNCH-EVENT-2048x1418.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /></div>


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