Aurelia, one of India’s most loved women’s ethnic wear brands from the house of Aditya Birla Fashion and Retail Limited, strengthens its positioning as the go-to brand for the latest trends in Indian wear with the launch of its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, starring Bollywood actor Ananya Panday. Aurelia has always been the preferred choice for young, fashion-forward women who love staying updated with the latest trends while staying rooted in their Indian aesthetic. With this new collection, the brand celebrates women who want to look in-trend, confident, and effortlessly stylish every day.

The Spring Summer ’26 collection brings the freshest trends in Indian wear to the forefront, from updated kurta silhouettes and fluid co-ord sets to playful sleeves, statement necklines, softer pastels and trend-right florals, which are perfect for the season. Crafted in breathable fabrics like cotton and lightweight blends, the collection prioritizes comfortand season-appropriate dressing. Easy fits, soft drapes and mix-and-match separates ensure versatility across everyday wear, festive occasions, summer celebrations and travel.

Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail Limited added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape. With this sharp positioning, we are reinforcing Aurelia’s role as the go-to destination for the latest trends in Indian wear. The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale. Ananya’s strong connect with young consumers further amplifies this vision and aligns perfectly with the brand’s growth ambitions.”

Unfolding across nine distinct trend stories, SS’26 reflects Aurelia’s strongest and mostrelevant design pillars. Bold Florals dominate the season across kurtas, dresses, kaftans, co-ord sets and three-piece ensembles, while co-ord sets continue their rise as a key wardrobe category, offering relaxed and regular fits that move effortlessly between on-duty and off-duty dressing. Summer Denims, crafted in lightweight blends, bring a fresh, breathable take on denim through kurtas, waistcoat sets and easy summer dresses.

Further elevating the collection are waistcoat sets, spaghetti strap silhouettes and halter necklines designed for sun-drenched days and modern statement dressing. Heritage-inspired Farshisalwars return in fluid fabrics and contemporary proportions, while Schiffli detailing adds texture, craftsmanship and visual lightness across kurtas, palazzos, co-ord sets and festive separates. The collection also extends Aurelia’s lifestyle-led design approach through its Mom& Me range, offering coordinated silhouettes that allow mothers and daughters to share modern style moments through aligned colours, fabrics and design language.

With SS’26, Aurelia makes one thing clear: staying on trend doesn’t have to be intimidating – it can be effortless, inclusive, and rooted in who you are.

The Spring Summer ’26 collection is now available across Aurelia stores and online platforms nationwide.

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Novotel Guwahati GS Road has announced the launch of its new Social Event Packages, aimed at enhancing the experience of personal celebrations with added convenience and value.

In response to the growing preference for curated and intimate social gatherings, the launch of such versatile social event offerings further cements Novotel’s position as a preferred hospitality destination. With modern banquet halls, top-tier accommodation, and personalized service, Novotel Guwahati is well-positioned to host both corporate and social events, making it a valuable player in the region’s evolving hospitality landscape.

Available for a minimum of 100 guests, the packages are priced at ₹1500 + taxes per person for vegetarian and ₹2000 + taxes per person for non-vegetarian options. The offering includes access to dedicated wash and change rooms, a honeymoon suite for the couple, special room rates, and complimentary vouchers for spa and dinner experiences.

Thoughtfully curated to cater to pre- and post-wedding gatherings, as well as other social events, the packages aim to ease the planning process while providing premium facilities under one roof.

Speaking on the launch, Manmeet Singh, General Manager, Novotel Guwahati, said, “With changing preferences around how people celebrate life’s milestones, we felt the need to introduce a more versatile and guest-focused offering. Our Social Event Packages are crafted to deliver comfort, elegance, and memorable experiences, no matter the occasion.”

The package also includes a special room rate of ₹7000 + taxes, 20% off on beverages, a dinner voucher for six guests, and a couple’s spa voucher, elements that reflect the hotel’s focus on comprehensive guest experiences. The offer is valid until 31st July 2025 and is expected to appeal to a wide range of social events including engagement functions, family luncheons, and celebratory get-togethers.

For bookings and further details, interested patrons can contact +91 75778 84037.

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KISNA Diamond and Gold Jewellery, one of India’s fastest-growing jewellery brands, has announced the launch of its range of diamond jewellery at Usha Jewellers, a premium jewellery partner located in Moranhat, near Dibrugarh, Assam.

With a robust national presence of 1,500+ premium jewellery partners and 80+ exclusive brand showrooms spread across 29 states, KISNA continues to strengthen its presence across Tier 2 and Tier 3 cities, offering consumers the transparency of mine-to-market operations backed by the Hari Krishna Group.

On this special occasion, KISNA is offering Up to100% off on making charges of diamond jewellery valid until 30th June, 2025. In addition, consumers will continue to benefit from KISNA’s consumer-friendly policies, including 90% buyback and 95% exchange value — both inclusive of making charges — ensuring long-term value and trust.

Mr. Ghanshyam Dholakia, Founder & Managing Director, KISNA Diamond & Gold Jewellery,said:‘’The North-East holds immense potential and through our partnership with Usha Jewellers, weaim to provide quality, trust, and luxury shopping experience to our consumers in the region.Our expansion here reflects our commitment to ‘Har Ghar KISNA’—making every woman’s dream of owning diamond jewellery come true.”

Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, added:“Our rapid growth across India reflects the trust our consumers and retail partners place in us.With this launch, we will feature KISNA’s collections tailored to the North-East aesthetic — blending traditional motifs, lightweight modern designs, perfect for daily wear, gifting, and special occasions.’’

Mr.Pavan and Vishal Verma, Proprietorof Usha Jewellers, said, “Partnering with KISNA marks a significant step for us. Their strong brand identity, design excellence, and consumer-first philosophy make them the ideal partner to serve the evolving tastes of our consumers while strengthening our business offerings.”

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This summer, sweetness takes centre-stage at Novotel Guwahati GS Road with the launch of the Mango Rush Festival at The Square, the hotel’s signature all-day dining restaurant. Curated to delight mango lovers, this vibrant celebration brings a refreshing twist to the season with a spread of Mango Mocktails, Mango Desserts, and more.

With a burst of tropical flavour in every bite and sip, the Mango Rush Festival offers an indulgent escape into summer’s most beloved fruit. Whether it’s the cool zing of a mango-infused beverage or the richness of a dessert, each creation is crafted with seasonal precision and culinary flair.

Manmeet Singh, General Manager, Novotel Guwahati, said, “As a brand that champions innovation and seasonality in our culinary experiences, we are thrilled to present the Mango Rush Festival to our guests in Guwahati. At Novotel, we believe in turning everyday dining into a celebration, and this festival is a perfect reflection of that philosophy. The Square has always been a hub of gastronomic exploration, and with this festival, we aim to blend nostalgia with novelty, bringing summer’s favourite fruit into bold new formats. We look forward to welcoming guests for a refreshing, flavour-packed experience.”

This summer-exclusive festival has already begun attracting culinary enthusiasts across the city. Guests are encouraged to book early and enjoy an experience that balances indulgence with seasonal freshness. To reserve a table, one can call +91 70990 76962.

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On the occasion of World Environment Day, Novotel Guwahati GS Road took its message to the streets, actively participating in raising public awareness in line with the guidelines issued by the Pollution Control Board, Assam. Team members walked through the city with placards carrying impactful messages such as “Use Noise Barriers,” “Reduce or Avoid Honking,” “Switch Off Unnecessary Lights,” and “Support Urban Green Zones,” urging citizens to reflect on and reduce their contribution to noise and light pollution- two often ignored stressors in urban environments.

This initiative, inspired by the state’s environment-friendly directives, aimed to resonate with the global theme of World Environment Day 2025, while also addressing local ecological concerns. Novotel Guwahati’s campaign called for responsible civic behavior, reflecting the hotel’s active support for the Assam Government’s ongoing environmental efforts.

Over the years, Novotel Guwahati has evolved into an environmentally responsible business, embracing practices that go far beyond symbolic celebrations. From doing away with single-use plastics to transitioning to glass water bottles and digital key systems, every operational choice is guided by the goal of reducing ecological impact. The property is also the proud recipient of the international Green Key certification, which recognizes its adherence to rigorous global environmental standards.

Earlier this year, the hotel was honoured with the ‘Eco-Innovation and Social Responsibility Excellence Award’ at the 6th Asianet Icon Awards, an acknowledgment of its forward-thinking approach to environmental responsibility. It also became the first 5-star property in Northeast India to introduce electric vehicles to its fleet, further reducing its carbon footprint and promoting clean transportation options for guests.

Reflecting on the initiative, Manmeet Singh, General Manager of Novotel Guwahati, said, “Environmental responsibility isn’t limited to observances like World Environment Day; it’s a principle we follow every day. Our effort today was not only to support the global theme of beating plastic pollution but also to align ourselves with the progressive and thoughtful guidelines laid out by the Assam Government’s Pollution Control Board. As a responsible business, we believe it’s our duty to protect the city we serve and the planet we share.”

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Guwahati’s newest and most anticipated global dining destination, Roohani, by MasterChef India Season 7 winner Nayanjyoti Saikia gets launched in the heart of city in Central Mall, Block -B, 1st Floor, GS Road

Spread across 7500 sq. feet area across two floors and with a seating capacity of 245 pax, Roohani promises of progressive Global Cuisine with an influence of hyperlocal ingredients from the region.

“Rooh” is derived from Sanskrit meaning Ātman or ‘soul’ or ‘essence’ and “Ani” (अनी) is a suffix derived from the Sanskrit word “Anu” (अनु), which means ‘related to’ or ‘belonging to’ or ‘connected with’. Together, “Roohani” can be translated to “related to the soul”. In a broader sense, it means “spiritual,” “essence,” or “soulful.”

Speaking about the grand launch, MasterChef Nayanjyoti says, “We are thrilled to open the doors of Roohani on 5th September, as this date itself is very close to my heart as I was selected for Masterchef India 2023 on this exact date a year back thats 5th September 2023”.

“Our mission is to create an unforgettable dining experience that not only delights the palate but also nourishes the soul, as our name describes. Roohani promises to take foodies on a spiritual adventure, blending traditional flavors with modern twists”, he adds.

Open for the public from 6th September 2024, embracing the spirit of innovation and culinary mastery by MasterChef Nayanjyoti, Roohani presents an elevated menu meticulously curated by him with local infusions. Roohani’s menu boasts an array of innovative dishes, carefully crafted to showcase the richness of local ingredients and the chef’s signature flair. Every dish in Roohani is a testament to Masterchef Nayanjyoti’s passion for storytelling through food.

Speaking about the menu offerings, Nayanjyoti says, “It includes dishes that I like. For example, we have my favourite pastas, ramen bowls and some of my favourite Thai dishes. Basically, the dishes I thought I had the scope to play around with my own innovations. We are focussing on elevating popular dishes like kebabs. We will be doing vast range of Turkish kebabs but with local twists where we use our local lime, different kinds of northeastern chillies and herbs. We are also focusing on desserts, which got popularity at MasterChef like Kaji Nemu Tart Oasis, which brings together Assamese flavours and French patisserie techniques. We have something called Bumble Bee which is a rich wild honey frozen parfait with crumbly almond sable drizzled honey caramel. We have used our local roselle flower in the sorbets and syrups.”

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· This 8th season is there to create awareness for Animal shelter, Old Age Animal and adopt Animal.

· The opening theme OF NEIFW goes for “Fashion for all”

Guwahati: Northeast’s most awaited fashion show for a cause event “(NEIFW) Northeast International Fashion Week – 2024 is scheduled to take place on 27th and 28th January 2024 in Guwahati in the premises of the SOUTH POINT SCHOOL CAMPUS, BARSHAPARA, GUWAHATI. (NEIFW) Northeast International Fashion Week has always been a big buzz in the entire northeast where all aspiring and notable Fashion Designers of India and abroad participate to showcase their exclusive designs for a noble cause

The opening theme of NEIFW goes for “Fashion for all” which means apart from designer shows it is an amazing platform for kids, teens and ladies who are interested in the line of Fashion. Interested Fashion lovers will be coming from different parts of India. NEIFW is not just another Fashion Event but an Event with always a social cause. The social theme of the event previously was for the Old-Age home; Eye and body organ donations, Plant trees and protect the environment, give shelter and protect the animals along with international NGO PETA and many more animal welfare organisations. This 8th season is there to create awareness for ANIMAL SHELTER, OLD AGE ANIMALS AND ADOPT ANIMALS.

Northeast International Fashion WEEK (NEIFW) this year, would be more enthralling as Prasantt Ghosh, who has revived the legacy of northeast rich handloom crafts globally, is all prepped up to spread social awareness in a new way through fashion. The fashion designer who has led to the creation of a new fashion wave across the world by defining the authenticity of northeast crafts has come up with a theme to support Prasanta Ghosh has worked in shows all over India and countries like Bangladesh, Bhutan, Malaysia, Sri Lanka and Nepal and so on. He has also been awarded the Best Fashion Choreographer of Northeast – 2011, Lifetime achievement award from the wife of the Governor –2018 and Northeast Leadership Award – 2015 for his excellent service in the field of Fashion, Textile and Craftsmanship.

It is also an amazing platform for collaboration with neighbouring countries and people from different cultures, this event is a great platform for the young talents to showcase their talent and win interest worldwide. Most importantly the objective of the event is to create brand awareness among the public and media associated with the fashion industry of the North East. There are also fashion accessories stalls from budding and established entrepreneurs in this event.

The 8th Season of (NEIFW) Northeast International Fashion Week 2024 has a host of aspiring Fashion Designers from all over northeast states and also from neighbouring countries like Nepal, Bangladesh and Bhutan along with some amazing designers lined up from all over India.

The magnificent event is powered and hosted by the team of Kreative People – under Prasantt Ghosh, one of the best fashion designers and fashion choreographers in Northeast, India. Since 2015, Prasantt Ghosh and his team have been working rigorously on creating the biggest platform for the future of fashion and integrating the Northeast’s rich handloom crafts internationally. Prasantt Ghosh -the face of fashion designing and modelling from the seven sisters of India, is a man who firmly believes that Indian Threads and artisans can create unmatched magic in the world of fashion. His three decades long career as a fashion designer and choreographer is full of awe-inspiring moments. Apart from being a Fashion Designer Prasantt Ghosh is a versatile fashion choreographer, He has done choreography of more than 2000 fashion and beauty related events in India and abroad. Prasantt Ghosh’s fashion collection is widely popular across the world and is available in many outlets in India and abroad as well.

NEIFW always targets the domestic/international buyers with the right trends and promotes Northeast Handloom and Handicrafts. NEIFW also has an impressive line-up of designers and models from Malaysia, Myanmar, Sri Lanka, Bangladesh, Nepal and Bhutan. It is a landmark event in the sense that the Northeast is now going to be the latest fashion destination for all designers of the neighbouring regions.

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Guwahati27 July: INIFD Guwahati, the Inter National Institute of Fashion Design, marked a historic moment with the grand launch of Medhavi Skills University and NSDC-empowered Degree and Diploma Programs. This momentous event brought together esteemed guests and industry experts, signaling a transformative phase in design education and skill development.

Distinguished personalities, including INIFD Global CEO Mr Anil Khosla,Bollywood Actor & Celebrity Host Mr Aman Verma , Assamese Celebrity Bikram Rajkhowa, graced the occasion.

Under the New Education Policy (NEP2020), these innovative programs in Fashion and Interior Design will be offered, combining the academic excellence of Medhavi Skills University with the skill-building prowess of the world’s largest network of design institutes, INIFD. The collaboration aims to empower students with creative arts and skills, making them employable in the rapidly growing design industry. All degrees, diplomas, and certificates will be authenticated by Skill India and the National Skill Development Corporation (NSDC).

Mr Anil Khosla(CEO INIFD) expressed his belief that these courses will strengthen the fundamentals of degree and diploma students and provide them with practical exposure. The practical training offered will enhance their creativity, decision-making abilities, and employment prospects, ultimately granting them UGC-approved degrees of B.VOC, M.VOC, and B.Des, in line with the New Education Policy. He acknowledged the exceptional design skills of the students and inspired their creativity. He enthusiastically embraced the celebratory atmosphere and added excitement to the event through lively dancing and enjoyment.

Mr Aman Verma(Bollywood Actor & Celebrity Host) highlighted the growing demand for skilled professionals in the design sector. He stressed the importance of equipping young INIFDians with specialized skills that align with the requirements of the talent market. The curated courses have been designed to be domain-specific and are aligned with the National Credit Framework (NCrF).

Speaking at the event, Chinki Agarwal Centre Director, emphasized INIFD’s commitment to preparing students for professional excellence by fostering creativity through a career-oriented approach and a global perspective.
INIFD Guwahati, a centre of excellence, provides specialized training and exceptional opportunities to students, nurturing their expertise in the field of design. With its exceptional curriculum and industry-oriented approach, INIFD has successfully fostered numerous design professionals over the years. The institute remains committed to providing practical exposure and opportunities for students to showcase their talent on global platforms.
With over 28 glorious years of legacy, Inter National Institute of Fashion Design (INIFD) continues to revolutionize design education in the country. With a futuristic vision, strategic collaborations, and a steadfast commitment to research, innovation, and entrepreneurship, INIFD remains at the forefront of the rapidly changing dynamics of the design world.

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According to the Commission, reducing the burden of SCD requires substantial financial and political commitment to improving data-collection, diagnosis, treatment and training, and doing so will positively impact the lives of millions of patients and families worldwide.

The costs required to reduce the risk of sickle cell disease is beyond the reach of most individuals in India and sub-Saharan Africa, where the disease is most prevalent, says a new Commission published in The Lancet Haematology journal.

The Commission publishes shortly after a recent study in the same journal found that the highest burden of sickle cell disease (SCD) disability was concentrated in western and central sub-Saharan Africa and India.

The authors of the Commission also noted that there is a shortage of healthcare and scientific professionals with expertise in SCD, as well as a lack of trials aimed at developing novel treatments in these countries.SCD is a group of inherited red blood cell disorders that affect hemoglobin, the protein that carries oxygen through the body. The condition affects more than 20 million people worldwide.The recent study suggested there were 376,000 (3.76 lakh) global SCD-related deaths in 2021, compared to 34,400 cause-specific deaths.

“Whereas the majority of major causes of death are decreasing, the number of deaths due to sickle cell disease is increasing globally,” said chair of the Commission, Frederic Piel from Imperial College London. UK.

According to the Commission, reducing the burden of SCD requires substantial financial and political commitment to improving data-collection, diagnosis, treatment and training, and doing so will positively impact the lives of millions of patients and families worldwide.

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