Raincheck Earth Co., the makers of the award-winning Cherrapunji Craft Gin, has successfully raised 1.2 million in a Pre-Series A funding round from two prominent Japanese investors. The round also saw participation from AngelList India Syndicate, who doubled down on their previous investments, marking a significant milestone for the company.
This funding round is a landmark achievement for Cherrapunji Craft Gin, making it the first alcoholic beverage startup from North East India to secure foreign investment. The company has gained significant global recognition for its flagship product, which has already won 13 global awards since launch , solidifying its place as a standout in the competitive craft spirits market.
Cherrapunji Craft Gin stands out not only for its exceptional quality but also for its innovative production process. The gin is made using rainwater and native botanicals sourced from the Northeast region of India, giving it a unique flavor profile that has resonated with both Indian and international consumers. The brand has also garnered attention for its sustainable packaging, featuring a distinctive stainless steel bottle, which has won several design accolades.
With this new round of funding, Raincheck Earth Co. plans to accelerate its domestic and global expansion, increasing distribution and visibility for Cherrapunji Craft Gin in key markets. The company aims to scale its production capabilities while continuing to innovate with new products that reflect the rich biodiversity and culture of Northeast India.
Yasuhiro Seo, Partner at TRTL Ventures, one of the Japanese investors in this round, commented, “We see enormous potential in Cherrapunji Craft Gin due to its unique approach in a crowded market. The team’s deep understanding of today’s global consumer, combined with a strong Indian market presence, makes us confident that this company can become a leading global player in the alco-bev industry.”
“We have long been searching for startups with the potential for global growth in Northeast India, a region with immense growth opportunities. Led by Mayukh, Raincheck Earth Co. has crafted the world-renowned Cherrapunji Craft Gin in less than two years since its founding, driven by their passion for their products and exceptional craftsmanship. Moreover, the abundant natural beauty of Northeast India provides the team with a unique strength that captivates people. We see enormous potential in Cherrapunji Craft Gin due to its unique approach in a crowded market. The team’s deep understanding of today’s global consumer, combined with a strong Indian market presence, makes us confident that this company can become a leading global player in the alco-bev industry.” he added
Mayukh Hazarika, Founder and CEO of Raincheck Earth Co., expressed his excitement about the funding, stating, “We are thrilled to receive this investment, which will help us execute our growth plans for Cherrapunji Craft Gin. We’ve seen tremendous demand for our product both in India and abroad, and this funding will allow us to further scale operations, enhance our product offerings, and continue to innovate within the spirits industry. Our goal is to position Cherrapunji Craft Gin as a globally recognized brand that celebrates the unique flavors of Northeast India.”
The successful funding round comes on the heels of the company’s continued success in the global spirits arena, with Cherrapunji Craft Gin earning recognition at prestigious international competitions. The brand’s unique blend of local botanicals and rainwater has captured the imagination of gin enthusiasts worldwide, and the company is poised to continue its upward trajectory in the competitive spirits market.
