Silchar, February 15, 2024: MG Motor India has officially opened its doors to car buyers in Silchar with the inauguration of a 3S facility (sales, service, and spares) in the heart of the city. The dealership represents a significant expansion of MG’s network in Assam, providing a wide array of services and offerings to customers.
Located strategically in Silchar, the 2nd largest city of Assam, it offers a total of 7,500 sq. ft of space, with a showroom area covering approximately 2,500 sq. ft and a workshop area of 5,000 sq. ft. This setup ensures accessibility and services, catering to the needs of both prospective buyers and existing customers. The facility is designed as a Z-Next facility with a dedicated Bodyshop.
Gaurav Gupta, Deputy Managing Director of MG Motor India, highlighted the brand’s commitment to expanding its presence across the country. He remarked, “In recent years, we have made significant strides forward, laying a solid foundation for our future growth in the country through our outreach and product portfolio. Our vision is clear: to build a resilient sales and service network that spans every corner of the country. Assam, with its burgeoning automotive market, holds promise for us. We aim to offer customers here the opportunity to have an immersive experience in our showrooms itself.”
Commenting on the inauguration, Ningthoujam Dhinel Singh, Dealer Partner, MG Silchar, expressed his enthusiasm, stating, “By leveraging MG’s technologically advanced products, a customer-centric philosophy, we strive to deliver an unparalleled ownership journey to our valued customers in our state of Assam. This commitment enables us to address the evolving mobility demands of our customers throughout the region with precision and excellence.”
Since its inception in India, MG has sold over 200,000 vehicles, and the brand on its 100th anniversary, continues to provide exceptional customer service. This brand-new showroom has been designed under the automaker’s ‘Emotional Dynamism’ philosophy, which combines contemporary brand elements and slick colour palettes.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years.
MG Motor India’s state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,20,000 vehicles and with workforce of 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology and MG Comet EV – The Smart Electric Vehicle.
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