Guwahati, September 27, 2024: Purabi, Northeast India’s largest cooperative dairy brand, has officially launched its new range of long shelf-life flavoured milk on September 27, which will enable a significant brand expansion across geography. The flavoured milk category is manufactured in the recently-inaugurated state-of-the-art facility in Purabi Dairy, Panjabari, developed under the World Bank-funded APART project of Govt of Assam.
At a programme titled “Purabi Xondhiya” attended by leading intellectuals, artists, sportspersons, media representatives and stakeholders, Assam’s Minister for Cooperation, Nandita Gorlosa, introduced three exciting variants of flavoured milk: Mango, Strawberry, and Kesar under the brand Purabi. This initiative makes Purabi the first dairy cooperative in the region to offer flavoured milk under its bouquet of products. Going ahead, Purabi plans to introduce more exciting flavours in its portfolio in the near future.
At the event, Minister Gorlosa said: “Today is a very important day for the people of Assam. Purabi is not just a brand; it represents the heart of the Assamese people. It is the dream of our Honourable Chief Minister, Dr Himanta Biswa Sarma, to uplift the farmers of the state. The launch of these new products will help us realise his vision of producing 10 lakh litres of milk daily in Assam.”
