Bengaluru FC have entered into a two-year association with Rage Coffee, owned and operated by Swmabhan Commerce Private Limited, who will be the Blues’ Official Partner, the club announced on Tuesday.

Rage Coffee’s blends of supplements are sourced from plant extracts and natural compounds and have been scientifically formulated to work synergistically with the coffee. One of the fastest growing consumer coffee brands, Rage Coffee, recently raised $5 million as Series-A funding led by Sixth Sense Ventures.

“We’re always looking out for brands that align with our vision to innovate and keep raising the bar, and this association with Rage Coffee is no different. The club and the brand stand to gain much from each other through this partnership. Bengaluru is a city that loves its coffee, and that Rage calls it their home makes this association even better,” said club CEO, Mandar Tamhane.

Founded in 2018, Rage Coffee is a digitally native fast moving consumer brand of coffee that has expanded rapidly. A well-positioned brand of choice for the next generation of coffee consumers with its highly innovative flavoured instant coffee products, Rage Coffee adds great value to Bengaluru FC’s partnership roster ahead of their upcoming Indian Super League season. The association will also see both brands team up for digital content and social media interactions with the supporters of the club.

“Football was my first love in life and we couldn’t be happier to be associated with the biggest football league in India. We are delighted to join forces with Bengaluru FC; a successful and ambitious club with some star players of the Indian football team. Our brand stands for all the passionate, exciting, and emotional moments football creates and it is the perfect time for us to be associated with the beautiful game in this big way, through a historic club. We thank JSW Sports and the Bengaluru FC management for putting their trust in us, and cannot wait for this season to begin,” said Bharat Sethi, Founder and CEO, Rage Coffee.

The Blues begin their Indian Super League season with a clash against NorthEast United on November 20, 2021, at the GMC Athletic Stadium, in Bambolim.

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NorthEast United FC has signed winger Rochharzela and forward Lalkhawpuimawia ahead of Season 7 in the ISL.

Rochharzela joins the club after finishing the recently concluded I-League season as Aizawl
FC’s top scorer netting 6 times.

Lalkhawpuimawia, is an established striker who went from plying his trade in the Mizoram Football League for Chhinga Veng FC to becoming one of the most dangerous strikers in the I-League over the last 3 years. A part of Khalid Jamil’s league winning Aizawl FC side, Lalkhawpuimawia has an astonishing 14 goals in his last 24 starts in the I-League!

Speaking no the signing, NorthEast United’s Executive Director Priya Runchal said, “Our core philosophy at the Club is to provide a platform for players from the region to showcase their abilities. Over the last 6 years we have stayed true to this and are thrilled to have

Rochharzela and Lalkhawpuimawia be a part of our team. Rochharzela was one of the top
talents on display in last season’s I-League whilst Lalkhawpuimawi’s prolific goal scoring record speaks for itself. We are confident that both of them will be valuable additions to our
squad.”

On his signing Rochharzela added, “It is an honour for me to represent Northeast United in the ISL. I have been watching the team and the league since the beginning and I feel it is the right time for me to make my mark in this competition.”

On his signing, Lalkhawpuimawia stated, “I would like to thank the management for giving me this opportunity to prove myself in the Indian Super League. I am looking forward to working with the coaching staff and my teammates to make this season one to remember.”

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Ashutosh Mehta has been signed by NEUFC ahead of Season 7 of the ISL. Ashutosh began his career under Coach Khalid Jamil at Mumbai FC in 2011 and since then he has featured for a host of clubs both in the I-League and the Indian Super League. He was part of Khalid Jamil’s history making Aizawl FC side, which in 2017, scripted Indian Football’s biggest underdog story by winning the I-League. Having plied his trade earlier for ISL sides Pune City FC and ATK, Ashutosh returned to Mohun Bagan for the 2019-20 season, and helped the side win their 2nd I-League Title.

Speaking on the appointment, NorthEast United’s First Team Assistant Coach Khalid Jamil said; “I have worked with Ashutosh right from the start of his career and I am proud to see him grow into a top professional. When the opportunity to sign him presented itself, we decided to act quickly and get the deal over the line. Having won 2 I-League titles in the last 4 seasons, we know that Ashutosh brings loads of experience and calibre into the defence and we expect him to play an important role as the season rolls on.”

On his appointment, Mehta added; “It is an honour to represent Northeast United in the ISL and I am looking forward to playing in the league again. I have great memories of my time here in the Northeast and look being a part of the NEUFC team. It is of course a pleasure to be working with Coach Khalid again and I am sure we are going to achieve our goals this season.”

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