Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand today launched ‘India ka No Hang Phone’ – IN 2b in the budget segment. The brand also announced its foray into the audio accessories’ category with its first range of True Wireless Stereo Earbuds – AirFunk 1 and AirFunk 1 Pro. 

Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful ARM Cortex A75 architecture based Octacore processor with Mali G52 GPU that ensures a snappy performance, with no lags or hang and 50% faster app start up. Its blazing fast unlock allows you to access the phone in just 250ms via face unlock and 350ms via fingerprint unlock ensuring ‘Ab India Chale Non Stop’.

A first in the sub 10k segment, the phone has 4+64 and 6+64GBRAM variants ensuring 45% better performance. IN 2b comes in 3 stunning colours – Black, Blue and Green and will be available at INR 7,999 & 8,999 respectively on micromaxinfo.com and Flipkart from 6th August, 2021.  

Micromax also announced their foray into the audio category with Airfunk True Wireless Stereo Earbuds and launched 2 models:

AirFunk 1 Pro is powered by a Qualcomm QCC 3040 chipset with CVC 8.0 (Clear Voice Capture) noise and echo cancellation, and instant connectivity with Bluetooth 5.2v. Coupled with Environment Noise Cancellation with quad microphone ensures “Shor No More” by cancelling out the ambient noise up to 25 dB and ensuring enhanced voice clarity on calls. AirFunk 1 Prowill be available in 5 vibrant colours- Black, White, Blue, and Yellow & Red at INR 2499

AirFunk 1 offers a ton of fun with the unique “Voice ulta, game palta”, a unique male/female voice change feature during calls. Also equipped with 3D Surround Sound stereo mode and auto connectivity with Bluetooth 5.0v, the AirFunk 1 is a great combination of fun and function and gives 15 hours of playtime with the charging case. AirFunk 1 will be available in 5 lively colours- Black, White, Blue, Purple and Yellow at INR 1299

Both Airfunk 1 and 1 Pro will be available on micromaxinfo.com and Flipkart starting 18th August 2021

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “We are closely connected to our consumers.We understand their needs and pain points. And today, when the entire country operates digitally, smartphones are integral to our lives and livelihoods.Smartphone hanging is one of the biggest challenges that a consumer faces, especially in the budget segment. With the IN 2b, the NO HANG PHONE, the consumers will get apowerful processor with the best in-category performance, high RAM and battery life so that India Chale Non Stop.”

On the launch of the new category, “Our foray into the audio segment is a natural extension of the smartphone ecosystem. Our aim is to give our customers disruptive features like voice changing function and ENC in two funky form factors that they can flaunt and put to great use.” he added.

Micromax IN 2b – “No-hang phone”

Micromax IN 2b is amongst the first smartphones in India to run on the powerful UNISOC T610 processor that brings an unbeatable gaming experience to the customers. This performance powerhouse has that highest Antutu score in the category and ensures a lag free, hang free experience. It also comes with a 6.5” Mini drop HD+ display with 400 nits brightness. The IN 2b has a 13MP+2MP AI Dual Rear Camera, and a 5MP selfie camera. Both front and rear cameras support selectable background blur to deliver an excellent bokeh effect for professional portraits. The IN 2b also comes with FHD Video recording as well as a unique Play and Pause recording feature.

The IN 2b has a heavy duty 5000mAh battery, that’s 100% Made in India and comes with a 10W fast charger in box, so that you can be always on the move without any battery woes. IN 2b comes with Dual VoWifi, Dual VoLte and Dual WiFi (2.4GHz/5GHz) and Bluetooth V5.0 support for seamless connectivity.

Micromax AirFunk 1

Micromax AirFunk 1 comes with a unique Voice Change Function that lets you switch your voice Female ⇄ Male during a call. The 3D Surround Sound Stereo mode with Right-Left channel split gives you a more immersive experience where you can enjoy movies and music better. It has a 5.0 Bluetooth for seamless connectivity. The AirFunk 1 has 5 hours playtime, 15 hours with a charging case and a Type-C charging interface. An IP44 rated build makes the earphones water and dust resistant. They have intuitive Smart Touch controls that include a host of functions, along with Google Assistant and Siri voice command support. AirFunk 1 supports both mono and stereo usage, which means you can use only one earphone, while the other charges.

Micromax AirFunk 1 Pro

MicromaxAirFunk 1 Pro sports Industry Leading Qualcomm QCC3040 chipset with cVc 8.0 and ENC Technology and Quad Microphones to reduce ambient noise and boost audio clarity.

It comes with the latest Bluetooth 5.2 for hasslefree transmission upto 10m and fast auto- connectivity. Its massive battery ensures 32hours of playtime and 170 hours of standby. The earphones are also IP44 rated making it safe from splashes of water, sweat and dust.

They come with mono and stereo support, smart touch controls, and voice assistant support including Siri and Google Assistant.

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Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today unveiled their first smartphones under the ‘in mobiles’ brand – ‘IN note 1’ in the mid-range and a budget champion ‘IN1b’. With a focus on high performance, the new smartphones offer powerful MediaTek G Series with HyperEngineGaming Technology with pure Android OS experience.

The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB in white and green colors whereas the IN 1b will be available in 2GB + 32GB/4GB + 64GB in purple, blue and green. Registration for both the smartphones will begin from November 3rd onwards on Flipkart and micromaxinfo.com and will go on sale from November 24th, 2020 & November 26th, 2020 respectively. This will be followed by retail channels across the country.

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “With the launch of ‘in mobiles’ today, we have ushered into a new era of Indian smartphones to introduce power packed, feature rich products. In line with our vision of democratising technology, these Made in India smartphones offer the best-in-segment specifications at ‘in for India’ prices. We will continue to raise the bar higher for both design and technology to address the requirements of our customers. We have received an overwhelming response from customers for the ‘in’ brand. We are positive that with the new range of smartphones, we will continue to garner the love and support of our customers.”

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Micromax unveils its new brand avatar- ‘in’
focused on delivering disruptive products for performance seeking gamers and content creators, ‘in’ is set to represent India in the smartphone segment

 

Guwahati: Micromax Informatics Ltd., India’s very own consumer electronics brand, today unveiled a new sub brand- ‘in’, as it makes a comeback in the smartphone segment. The announcement comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat.

Mr. Rahul Sharma, Co-founder, Micromax launched the ‘in’ brand earlier today on the company’s digital handles. On the brand introduction of ‘in’, he said, “We are delighted to make a comeback in the India market with our sub brand ‘in’. When you have the word India or ‘in’ on you, it gives you a sense of responsibility.The weight of a billion hopes. But bigger than anything is the pride it gives. Our endeavour is to bring India on the global smartphone map again with ‘in’ mobiles.

India is one the top five mobile gaming markets in the world, and with the ‘in’ brand we will provide a bona fide choice that will allow consumers to edge ahead with high performance oriented products, without infringing on their privacy.”

The new avatar is inspired by the fun, bold and aspirational Indian millennials, who are looking for performance oriented products for their digital journey on the go and are set to drive India’s success story. The brand colour and overall visual identity is inspired by India’s blue colours – the blue that we are recognized by. With its brand promise to bring uncompromised performance and a secure user experience, Micromax plans to holistically build and grow the smartphone ecosystem, where Indian consumers can truly benefit.

YouTube link: https://youtu.be/aRo69b1wTNg

To begin the strategic re-entry into the smartphone segment, Micromax plans to invest INR 500 crore and will build products from ground-up for the new-age Indian consumer. It will be introducing a new range of smartphones under the ‘in’ brand.

Micromax has state-of-the-art manufacturing facilities across 2 locations in India including Bhiwadi and Hyderabad. The brand has a capacity of producing over 2 million phones per month. Furthermore, the brand is working on strengthening its already established retail and distribution network. Currently it has a retail presence of more 10K+ outlets and over 1000+ service centres across India.

Micromax has many firsts to its credit including the Longest Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of Devices, Universal Remote Control Phone, MTV Phone, Dockable Bluetooth Device and Edutainment Tablet.

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