Mumbai: Myntra since it’s begining had its logo an ‘M’ which now has found its way in middle of some controversy as a social worker based in Mumbai along with some social media trolls found it “indecent, derogatory and denigrating to women”
The logo of Myntra was being used in multiple memes for quite a long time where the meme had suggested Myntra’s logo to mean something which is truly indecent, derogatory and denigrating to women.
EktaNaaz the founder of Avesta Foundation has filed a written complaint against Myntra’s logo last December and asked to change it. After getting the complaint cyber police at BKC met with the officials of Myntra earlier this January.
Myntra assured Police on their letter where they wrote they would soon take necessary action regarding the logo. Where as it would take time.
Myntra took the matter on social media forums by making a public statement regarding their decision to change their logo which divided the public in 2 groups.
One group wishes it to change and shares the same concern regarding the logo.
Where as another group says it’s unnecessary and it’s a new height of intolerance where a company is forced to change its logo because few people have “a little too much of imagination”
Myntra was founded in 2007 and in 2014 Myntra was acquired by Flipkart which makes Flipkart Myntra’s parent company. Over the years Myntra’s logo even though was being used in some memes had no controversy until this complaint.
Some people took the matter a little too seriously and started to troll EktaNaaz the woman who complaint against the logo where as some others even if they don’t agree with her on this particular matter they still support her against the trolls.
EktaNaaz is the founder and director of Avesta Foundation. In her profile at Avesta Foundation’s website it is written that helping people comes naturally to her. She has helped people sometimes by going beyond her limits and even when it had dire consequences.
Myntra will soon use its new logo in packaging and in about a month or two the new logo will be used in their website as well.
By Saumen Paul
