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NewsLifestyleLife-styleWorld Social Media Day: Influencers reflect on power of social media and their journeys to digital stardom
World Social Media Day: Influencers reflect on power of social media and their journeys to digital stardom
These influencers have not only surpassed traditional advertising methods but have also seamlessly integrated themselves into our social media experiences, becoming our virtual friends, mentors, and role models
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Written by Shreya Agrawal
Updated: June 30, 2023 15:34 IST
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social media influencersSocial media influencing is at an all-time high (Source: Getty Images)
Social media has become an omnipresent force, permeating every aspect of our lives. Its impact is particularly evident through the rise of influencers across various beats. Whether it’s fashion, fitness, food, or travel, these individuals have utilised social media platforms to establish themselves as trendsetters and digital celebrities. The days when only movie stars or sports personalities held the power to shape consumer behaviour and brand image are long gone. These influencers have not only surpassed traditional advertising methods but have also seamlessly integrated themselves into our social media experiences, becoming our virtual friends, mentors, and role models, whose personal and professional lives, apart from their content, have become the topic of coffee table conversations.On the occasion of World Social Media Day, an informal observance held annually on June 30 to acknowledge the influence of social media on global communication and society at large, let’s explore the perspectives of renowned influencers on how social media has significantly transformed their lives and propelled their professional journeys.These influencers have not only surpassed traditional advertising methods but have also seamlessly integrated themselves into our social media experiences, becoming our virtual friends, mentors, and role models.