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0 House of McDowell’s Soda is taking one of India’s biggest branded live Intellectual Property (IP), Yaari Jam, produced and promoted by TribeVibe Entertainment, to three new cities this edition – Mumbai, Bhubaneswar and Guwahati featuring incredible artists – acclaimed singer-songwriter Prateek Kuhad, rapper and singer-songwriter King and rock legends Bloodywood.
With Mumbai, Bhubaneswar and Guwahati joining the line-up, McDowell’s Soda Yaari Jam is going bigger than ever before! This year’s edition spans 15 cities across the length and breadth of India, presenting select shows of Karthik Live – Warangal, Vizag, Rajahmundry, Hyderabad and Vijayawada as also of Sanam’s India Tour in Indore, Jaipur, Lucknow and Dehradun, fresh off an incredibly successful show in Kolkata earlier this year, with more shows set to be announced soon. With every new stop, the jam grows louder, stronger and more connected, marking its most expansive and exciting journey yet, uniting friends and music lovers across the nation. At its core, House of McDowell’s Soda has always championed Yaari, not just as a theme, but as an emotion. With every edition of Yaari Jam, the brand strengthens its commitment to celebrating real connections between Yaars, via something that connects everyone – music.
The latest musical journey kicks off in Mumbai on December 12th, 2025 at the Drive-In Theatre,Jio World Drive, featuring singer-songwriter Prateek Kuhad, moving to Bhubaneshwar on December 14th, 2025, with performances by Prateek Kuhad and King, and will conclude in Guwahati on January 10th, 2026 at The Greenwoods Resort, with Kingand Bloodywoodsetting the stage ablaze.